Lab

What we do at Bocalma: client projects in consulting, automation, strategy and AI, and our own products built with data, artificial intelligence and automation.

Consulting, automation, strategy and AI projects

How I work

I always start with the process. I map how the operation runs today, find where time or money is being lost and design the target state. Before any investment, I prioritise using criteria the client signs off on: impact, risk and feasibility. I build with low-code when that is enough and only add complexity when the case calls for it.

Hair salonsAutomation

Voice and WhatsApp agent for a hair salon chain

Business need: Each salon handled its own calls. Staff interrupted services to answer the phone and every missed call was a missed booking.
Approach: Mapped the call flow at each location and classified the most frequent requests. Designed a conversational agent in n8n for voice and WhatsApp that books appointments directly into the calendar, answers common questions and hands over to staff when a person is needed.
Outcome: Phone handling for the whole chain now runs from a single point, and bookings reach the calendar without anyone in the salon leaving a client.

HospitalityAI strategy

AI maturity assessment and roadmap for a hospitality SME

Business need: Management wanted to apply AI in the hotel but did not know where to start or how much to invest. The risk was buying isolated tools with no clear return.
Approach: Digital and data maturity assessment. Workshops with management and operations teams to identify use cases across the guest experience and internal operations. Gap analysis, ROI estimate per use case and prioritisation on an impact/effort matrix.
Deliverable: A phased AI roadmap with ranked and justified use cases, aligned with business goals and the available budget.

Electrical sectorAutomation

Process automation and dashboard for an electrical company subsidiary

Business need: The Spanish subsidiary of a German electrical SME had its information spread across tools that did not talk to each other. The team re-keyed data by hand and management lacked a reliable view of operations.
Approach: Modelled the process with BPMN and swimlanes to see who does what and where work is duplicated. Redesigned the flow, connected the tools via API using n8n, Airtable and Zapier, and built a dashboard with the indicators management relies on to make decisions.
Deliverable: Automated workflows in production and a self-updating management dashboard.

HealthcareResponsible AI

Responsible AI adoption for a network of dental clinics

Business need: Staff were already using generative AI tools in their daily work, with no shared rules and with patient data involved. Because this was health data, the legal exposure was high.
Approach: Inventory of actual AI use across the clinics and a review of privacy and health data protection risks. Mapped each use against EU AI Act requirements and defined practical guidelines for clinical and administrative staff.
Deliverable: An AI usage policy and a compliance framework sized to the network.

Local retailWeb and e-commerce

Online store for a hardware shop with key cutting and emergency locksmith services

Business need: The hardware shop only sold in store. Its two services, key cutting and emergency locksmith callouts, depended on customers walking in or calling. It needed an online channel to sell its catalogue and capture both services, which have very different levels of urgency.
Approach: Customer journey mapping for three customer profiles: people buying products, people needing a key copy and people facing a lockout emergency. Structured the catalogue around the way customers search. Designed and built the store on WordPress and WooCommerce with a dedicated path for each service: an online request for key cutting and immediate, highly visible contact for emergency callouts.
Deliverable: A live online store with catalogue, integrated payments and two separate service channels matched to their urgency.

Fábrica Web

Websites for bars and restaurants for €150

In Spanish and English, fast, with map, WhatsApp and menu. You pay, tell us about your venue and we build it.

Start my websiteSee the demos

10+websites sold

Our own products

LiveData journalism
Europa en datos
europa.bocal.online
The European Union compared with the United States and China, and the differences between its 27 countries, told with official open data.
- Themes such as AI and digital, trade, productivity, health, or freedoms and climate
- Each theme told three ways: the EU against the US and China, what the European model gains and gives up, and the differences among the 27
- Charts built on open data from Eurostat, the OECD or the World Bank, in Spanish and English
Visit Europa en datos
LiveData journalism
España en datos
espanaendatos.bocal.online
Spain told with open data: economy, housing, jobs, politics and territory, compared with Europe and across regions.
- General election special: a poll tracker with its own average and a seat simulator
- Results by province and municipality, and who has governed each region since 1980
- Open data from the INE, the Interior Ministry or Eurostat, with the methodology published
Visit España en datos
LiveNews and media
Despolarizados
despolarizados.bocal.online
See every side of each story: the same news told by outlets across the spectrum, so you can read with more perspective.
- Groups news from 40 Spanish outlets into stories
- Shows how each story is covered depending on outlet orientation, and its blind spots
- Weekly newsletter with the most widely covered stories
Visit Despolarizados
LiveRestaurant software
Menuly
menuly.bocal.online
Multilingual QR menus for restaurants, cafés and bars: create, translate, design and share your menu.
- Automatic menu translation into several languages
- Design templates, allergens and a printable PDF menu
- Free plan to get started
Visit Menuly
In testingClothing brand
bocal shop
shop.bocal.online
Clothes with an appetite and an opinion: T-shirts and sweatshirts with original designs about food, long lunches, office life and the news.
- Two lines: Canallas, about food and long lunches, and Actualidad, about news and data without partisanship
- Original designs, with humour and without attacking anyone
- Printed on demand, with no stock and no surplus
Visit bocal shop